Aeroplan-LogoTORONTO, ON (December 13, 2016) – Aimia, the data-driven marketing and loyalty analytics company who owns and operates Aeroplan, Canada’s premier coalition loyalty program, has turned to AskingCanadians, the premier online data collection company in Canada, to manage the Aeroplan Panel, a large proprietary panel of Canadian Aeroplan members.

On behalf of Aimia, AskingCanadians, a Delvinia company, will manage the Aeroplan Panel as a unique online research community available for market research. In addition to participating in ongoing Aeroplan research, respondents will be given an opportunity to participate in projects for AskingCanadians clients.

“We’re thrilled to build upon our longstanding business relationship with the Aeroplan program – Aeroplan members have been allowed to join and get rewarded for their participation in the AskingCanadians online community since 2007,” said Raj Manocha, EVP of Delvinia, adding, “AskingCanadians is the preferred Canadian supplier for several global firms, and managing the Aeroplan Panel not only complements our current offerings, but gives us the largest B2B reach in Canada, enabling our clients to tap into this exclusive online community to gain valuable consumer insights.”

“This partnership builds on AskingCanadians’ success of managing its own online research community,” said Michael Poyser, Vice-President Analytics at Aimia. “As this is its core business, we are confident in AskingCanadians’ ability to promote and leverage the full potential of the Aeroplan Panel for market research. Ultimately, this is another way for Aimia to provide data-driven solutions to marketers.”

About AskingCanadians
AskingCanadians, a Delvinia company, is an online data collection firm with access to a research community of 600,000 Canadians who have opted-in to participate in online surveys that significantly influence today’s leading brands. Established in 2005, AskingCanadians owns and manages the AskingCanadians online research community and its French counterpart Qu’en pensez vous. AskingCanadians is dedicated to enabling market researchers to quickly gather and deliver high quality information from Canadian consumers. AskingCanadians and Qu’en pensez vous are built through incentive partnerships with Aeroplan, Hudson’s Bay Rewards, Walmart, PETRO-POINTS, Pure rewards and VIA Préférence. The result is an average response rate that eclipses the industry. For more information, please visit

About Aeroplan
Aeroplan, Canada’s premier coalition loyalty program, is owned by Aimia Inc., a data-driven marketing and loyalty analytics company.

Aeroplan’s millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

In 2015, approximately 2.6 million rewards were issued to members including 1.9 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,300 destinations worldwide. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.

For more information about Aeroplan, please visit or

About Aimia
Aimia Inc. (TSX: AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.

With about 3,200 employees across 17 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the UK, and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform – Enterprise and Aimia Loyalty Platform – SaaS, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.

For a full list of our partnerships and investments, and more information about Aimia, visit