Aimia partners with AskingCanadians to manage the Aeroplan Panel

TORONTO, ON (December 13, 2016) – Aimia, the data-driven marketing and loyalty analytics company who owns and operates Aeroplan, Canada’s premier coalition loyalty program, has turned to AskingCanadians, the premier online data collection company in Canada, to manage the Aeroplan Panel, a large proprietary panel of Canadian Aeroplan members. On behalf of Aimia, AskingCanadians, a […]

Ensuring the Integrity of Online Data

I recently sat down with Raj Manocha, VP of AskingCanadians™, and Craig Tothill, Director of IT & Panel Technology, to talk about our experience in ensuring panel integrity. Here’s what they had to say about our approach to ensuring data integrity at AskingCanadians™. How do you define data integrity? What does it really mean? “You […]